Fashion & footwear · review
PUMA
PUMA exists because of a family feud: Rudolf Dassler split from his brother Adolf in 1948, Adolf kept the adidas name, and Rudolf built PUMA into the world’s third-largest sportswear company from the same German town. 2026 has been a turning year for who actually owns it, and on the India storefront the return window is noticeably tighter than most rivals offer.
Last reviewed 24 August 2026 · scored 4.2/5 by our editors
- Founded
- 1948, Herzogenaurach
- Largest shareholder
- Anta Sports (since Jan 2026)
- Global reach
- 120+ countries
- Return window (India)
- 10 days from delivery
About PUMA
Rudolf Dassler founded PUMA in Herzogenaurach, Germany in 1948, the same year his brother Adolf launched adidas a few streets away. The company has been publicly traded on the Frankfurt Stock Exchange for decades, and 2026 brought its biggest ownership shake-up in years: Chinese sportswear group Anta Sports bought a 29.06% stake for around €1.5 billion in January, becoming PUMA’s largest shareholder, and UK retailer Frasers Group picked up close to 6% in March, becoming the second-largest.
PUMA reported revenue of €8.601 billion in 2023 with roughly 18,681 employees and operations in more than 120 countries, putting it well behind adidas and Nike in scale but still solidly the number-three global player. The in.puma.com storefront is the India-facing arm of that global retail operation, running the same product catalogue with locally adjusted policies.
On the India site specifically, buyers deal with a shorter return window than most international apparel retailers offer, and a returns process that channels self-shipped items through a callback request rather than a straightforward prepaid-label system. The shopping app itself, by contrast, has a strong public track record on the App Store.
What delivery and returns actually cost
Prepaid standard delivery
Free above a location-set threshold
The exact threshold depends on where the order ships to; below it, standard delivery is charged.
Cash on delivery
Additional COD charge applies
Paying online avoids the extra fee that cash-on-delivery orders attract.
Returns via PUMA logistics
Free pickup within 10 days of delivery
Prepaid-order refunds are initiated within 48 hours of the return clearing quality check; COD refunds go through a bank or UPI link instead.
Free shipping thresholds on in.puma.com vary by delivery location and are not published as a single flat figure.
What works
A brand with real scale behind it
Third-largest sportswear company globally, over €8.6 billion in revenue and operations in more than 120 countries — this is not a challenger brand playing catch-up.
A shopping app that performs well publicly
The PUMA shopping app carries a strong rating from a large base of App Store reviews, well above what most retail apps in the category manage.
Fast refund initiation once a return clears
Prepaid-order refunds start within 48 hours of the returned item passing quality check, which is quicker than several competitors in the same market.
New ownership with genuine capital behind it
Anta Sports’ €1.5 billion stake and Frasers Group’s follow-on purchase both landed in 2026, bringing two well-capitalised, retail-literate shareholders onto the register.
What doesn’t
A short return window on the India site
Ten days from delivery is tight next to the 30-day norm most apparel retailers offer, and any concern about the product itself must be raised within 72 hours of delivery.
Self-shipped returns are not a simple prepaid-label process
Choosing to ship a return yourself instead of booking a PUMA pickup means raising a callback request rather than following a standard published procedure.
Ownership churn worth watching
Two large shareholder changes in three months is a lot of movement for one year. It has not affected day-to-day retail operations yet, but it is not a settled ownership structure either.
How it scores elsewhere
Aggregate public scores, with the source named. We do not publish individual testimonials — we have no way to verify them.
App Store (iOS)
roughly 82,000 ratings
4.9ReviewKong editorial score
our composite weighs the brand’s scale and app quality against the tight India return window
4.2
Buy it if
- Shoppers who already know their size and are unlikely to need a return
- Buyers who pay online rather than by cash on delivery
- Anyone comparing scale and financial stability across sportswear brands
- App-first shoppers who will manage orders and returns from the PUMA app
Skip it if
- Anyone who wants a generous window to decide whether an item fits
- Buyers who prefer a simple, always-prepaid return label regardless of method
- Shoppers who want a settled, unchanging ownership story behind the brand
PUMA: common questions
Who owns PUMA now?
PUMA remains listed on the Frankfurt Stock Exchange, but its shareholder base changed significantly in 2026. Anta Sports of China bought a 29.06% stake for around €1.5 billion in January, becoming the largest shareholder, and Frasers Group took close to 6% in March.
How long do I have to return an order on in.puma.com?
Ten days from your delivery date for a standard return, and only 72 hours if you are raising a concern about the product itself. Both windows are shorter than most competitors offer.
Is PUMA related to adidas?
Historically, yes. Founders Rudolf and Adolf Dassler were brothers who split their shared shoe business in 1948 after a falling out. Rudolf’s half became PUMA; Adolf’s became adidas. They have been entirely separate companies ever since.
How do refunds work if I pay cash on delivery?
PUMA sends a link to submit UPI or bank account details within 48 hours of your return clearing quality check, valid for 7 days, rather than crediting a card automatically.
Is the PUMA shopping app worth using over the website?
The app carries a strong App Store rating from a large review base, and it is where most of PUMA’s own return and delivery tools are built for, so it is generally the smoother route for account holders.
Ready to try PUMA?
Listed on the Frankfurt Stock Exchange (ticker: PUM) · Well-capitalised new shareholders: Anta Sports and Frasers Group, both landed in 2026 · Published return and refund timelines on the India help centre